Princeton, NJ, USA | Greater Noida, India | September 26, 2026 – Coforge Limited (NSE: COFORGE), a global AI-native engineering services leader, today highlighted a fundamental shift underway across the travel industry as airlines transition toward Modern Airline Retailing (MAR) and agentic travel, where intelligent agents orchestrate travel discovery, transactions, and journey management. Based on extensive work with global airlines and travel organizations, Coforge expects this transformation to reshape how airlines engage travelers, distribute content, manage operations, and drive revenue growth.
The shift is being driven by a new generation of travelers who expect seamless, personalized experiences and are increasingly comfortable interacting through AI-powered interfaces rather than traditional search and booking journeys. While AI pilots have become commonplace across the travel industry, Coforge believes that the next wave of transformation will be driven not by isolated AI deployments, but by connected systems of intelligence that orchestrate decisions across pricing, offers, inventory, servicing, and operations.
"The future of travel will be defined by intelligent experiences, not individual transactions," said Erika Moore, Chief Officer, Strategy & Growth, Travel, Transportation and Hospitality, Coforge. "Unlike previous technology shifts that took decades to mature, advances in AI are accelerating the industry’s move toward a world where travelers express intent, and AI-powered systems dynamically create, optimize, and manage outcomes across the entire journey."
Success will depend on an organization's ability to move beyond traditional transaction-based systems and connect business processes, operational decisions, and personalized customer experiences through a common intelligence layer.
Coforge’s Aeronova.AI helps travel enterprises turn Offer and Order ambition into execution. Through agentic AI and orchestrated agents, it simplifies business transformation, aligns teams around a common blueprint, de-risks execution, and manages coexistence across legacy and modern retailing platforms, laying the foundations for AI-driven decision making at scale.
Coforge is an AI-native engineering services leader, where AI is the very foundation of how we design, build, and deliver intelligent solutions for our clients. We use AI and hyperspecialized industry expertise to engineer autonomous enterprises. We combine AI agents with our AI-enabled workforce, including specialized FDEs in hybrid pod-based delivery units. With a deep focus on trusted AI, our solutions are secure, governed, and enterprise-grade. We are outcome-led by design. Moving beyond AI experimentation, we deliver measurable business outcomes—lower operating costs, faster cycle times, higher conversion rates, and sustained margin growth.
Learn more at www.coforge.com
Santanu Bhattacharya (India) santanu.b@coforge.com